Aytel telecom is a telecommunications company located in The Hague, The Netherlands. As a start-up company trying to approach the Dutch telecom market, Aytel wants to explore on a new market within the Chinese community in the Netherlands. The purpose of this report is to create a marketing plan in …

In 1949 the People's Republic of China emerged from a civil war with communist Mao Zedong as its victor. During the peak of Mao's rule China was completely isolated from the world. In the 1960's China lost the support of the Soviet Union due to failed policies such as the Great Leap Forward and various …

A Chinese colleague of mine said to me the other day: “You’re an old man!” I was really hurt by this remark, because first of all do I not feel old and secondly, there are things that I would definitively not like to hear from a young woman. My colleague on her part probably wondered why my reaction …

Attracting the Asian, especially Chinese investors is becoming more and more important. While reaching the potential Chinese market is getting easier, the intercultural differences might still play a vital role in influencing the effectiveness of mutual communication. It also creates a challenge for …

In 2005,one of Schering-Plough's core products- Clarityne was approved by the Chinese State Food Drugs Administration (SDFA) from prescription pharmaceutical to OTC drug in the Chinese market.Together with the increasing awareness of health care of the Chinese citizens, it gave a great chance to Schering-Plough …

Afstudeerscriptie Facility Manegement. Onderzoek naar woon- zorg- en welzijncomplexen waarin verschillende doelgroepen geïntegreerd samenwonen. De onderzoeksvraag luidt: Op welke wijze kan Vestia Den Haag Zuid-Oost in samenwerking met haar zorg- en welzijnspartners een passend woningaanbod bieden aan …

The paper is divided into eight different chapters. The introduction part lists the research questions and some important factors for a successful event. The second chapter presents the basic information of the Chinese Enterprise Summit (shorted as CES) in terms of the event programme, the organization …

Hutong School is one of the leading Chinese language schools in Beijing and Shanghai under international management. Next to providing intensive Chinese courses along with additional amenities, the institution also places students to suitable internships. These students also attend Chinese classes with …