The aim of this explorative research was to understand in which ways audience interaction influences the audience‟s experience of a dance performance. In particular this research focused on the processes of audience participation, affect, aesthetic distance and kinaesthetic empathy. To this end it investigated …

This paper examines the importance of relationship marketing in the non-profit organisation, specifically focused on the alumni. Embracing the existing customers in an organisation is regarded to be more profitable in the long run. As non-profit organisations face a limited amount of resources, they …

This research has been done on behalf of Eosta, a leading international distributor of fresh organic fruits and vegetables. Eosta is concerned with the situation of the earth's soils and wants to start an awareness campaign about soil. The central question of the research is: how can Eosta communicate …

During the elections of 2002, Pim Fortuyn managed to win 26 seats in Parliament with his party LPF (Lijst Pim Fortuyn), even after his tragic death, and established a new record in the political history of The Netherlands. His extensive use of the mass media had a significant role in contributing to …

Business leaders increasingly face pressure from stakeholders to be transparent. There appears however little consensus on the risks and payoffs of disclosing vital information such as corporate strategy. To fill this gap, this study analyzes firm-specific determinants and organisational outcomes of …

Being a successful company, especially one small in size, is no longer all about having the best product. Twenty-first century business is more about marketing and communication than it has ever been. The internet has revolutionized the way we think, do business and live. No wonder most companies who …

Motivation - The use of a Home Care Robot combined with a sensor network could possibly improve or replace current home Tele-healthcare systems that monitor elderly people or other people with health problems. Using robot for this is a new and we want to find out what the advantages or disadvantages …

"Wandelen voor Water" is an activity for good causes that has been carried out by Simavi since 2004. The main purpose of the activity is to finance the building of water systems in The South (= developing countries) and to educate its citizens as to the importance of hygiene. Dutch students are obtaining …

Always a complex and demanding task, parenthood can be an extra challenge when parents have severe mental illness. Clients with children may experience extra stress, feelings of uncertainty, and a lack of energy. They may have difficulty in talking about their disabilities with their children. Often, …

Knowledge management (KM) is difficult to pin down. It means different things in different organisations. The deliberate use of metaphors has been used to communicate what KM is about. This metaphorical communication can be even more enriched using visual as well as language mechanisms: ”a picture paints …