To decrease the environmental impact that the textile industry is responsible for, new materials are constantly being innovated. However, there is a forgotten fiber that was eliminated by the American government and big companies who wanted to push the cotton and synthetic fiber industry forward almost …

In this chapter on makers, the authors provide a critical overview of the different cultures of making, their motivations as well as the socio technical infrastructures that encourage these forms of peer production. They draw on a growing body of scholarship on making and hacking in the social sciences, …

Corona geen invloed op overstap naar andere zorgverzekeraar: het gaat om de prijs. Zo’n een op de tien inwoners uit Noord-Nederland geeft aan vrijwel zeker over te willen stappen naar een andere zorgverzekeraar. Het motief is vrij plat: het is goedkoper. Dat blijkt uit een onderzoek van Marklinq (onderzoeksgroep …

This research report focuses on the consumer behavioural changes towards higher tech and lower touch in a COVID-19 environment. Specifically, the report develops a solution and implementation plan to solve the current operational challenges the hospitality industry faces as a result of the pandemic. …

The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

Due to the environmental and nutritional benefits of insects, their consumption would be one of the solutions to feed the growing human population. Despite the increasing interest in the use of insects as food and feed, consumer acceptance is the major obstacle to successful implementation in Western …

This paper studies the factors that drive distribution structure design (DSD), which includes the spatial layout of distribution channels and location choice of logistics facilities. We build on a generic framework from existing literature, which we validate and elaborate using interviews among industry …

Although it appears increasingly important yet potentially challenging to attract customers to physical stores, location-based messaging, i.e., delivering mobile phone messages using data about the recipient's location when that recipient is near the sender, has been said to enable such attraction. Still, …

The cow’s milk consumption is declining in the Netherlands, whereas dietary trends showed a growing demand for plant-based milk. Due to the rise of conscious consumerism, plant-based milk products became more attractive towards the millennials. Research was needed to indicate values for fresh cow’s milk …