As sustainable practices become increasingly important in consumer markets, brands are integrating upcycled ingredients into personal care products. However, consumer acceptance of these products is not guaranteed and often depends on psychological factors such as trust, perceived quality, and associations …

Skotel, an USP (unique selling point) of Hotelschool The Hague has existed since the start of Campus The Hague and the concept did not change. However, every generation is different and experiences things differently, such as living at Skotel. Is Skotel still (socially) safe and inclusive? How could …

This research project investigates the design and feasibility of a hotel concept located in Zanzibar Ferry Development Company's Passenger and Roll-on/Roll-off Ferry Terminal using four key dimensions: external, entrepreneurial, financial, and operational.

This research explores how government policy can support the development of sustainable workforces by addressing zero-hour contracts, with a focus on existing literature, restaurants in Amsterdam, and experts on the topic. A sustainable workforce is defined as one that supports employee wellbeing, job …

How to increase staff engagement and retention within a business.

This paper investigates Giggle's strategic growth into Southern Europe, with a focus on Italy as a pilot market. Through a review of the literature, stakeholder interviews, and user surveys, it presents a legally compliant, scalable market entry strategy. Key findings indicate Rome's preparation for …

'This research explored how emotionally intelligent leadership can foster inclusive workplaces for LGBTQIA+ Generation Z employees within the Dutch hospitality industry. Despite existing legal frameworks on Diversity, Equity, and Inclusion, LGBTQIA+ Gen Z employees continue to face exclusion, microaggressions, …

This research takes a deep dive into the complex and multidimensional relationship between vision, passion and business performance. Through a quantitative analysis the relationships between the variables are dissected. From there, a flexible and scalable model was made that can be integrated across …

The luxury real estate sector is a complex industry characterized by multiple factors. Hence, exclusivity, complex sales cycles, and, most importantly, the discerning expectations of high-net-worth individuals (HNWIs). Within Spain’s Costa del Sol, Drumelia Real Estate has established itself as a leading …

This report explores the environmental factors that influence food choices among adolescents in the Netherlands. Through a literature review and analysis of existing frameworks like the Theory of Planned Behaviour and the determinants of food choices, the research identifies key drivers such as economic …