Cross-selling is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. Within Total Nederland N.V. the management has indicated it is an important matter which deserves …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

International expansion has never been easy, but the global economy is changing, cultural and language barriers are fading and this facilitates companies in conducting business across the world. This paper explains different factors such as the internal analysis, but also the external analysis and the …

The European Union African Caribbean Pacific (EU-ACP) development cooperation has seen changes during the last fifty years. From the Treaty of Rome to the Cotonou Agreement, many policies have been implemented with the aim of promoting development in third world countries, and promoting trade between …

OAG Makelaars en Rentmeesters (nader te noemen als OAG) begeleidt verschillende partijen bij de aan- en verkoop van gronden die in de toekomst wijzigen van bestemming. De verschillende aankopende partijen werken op dit moment met een prijsbeleid die gebaseerd is op de ‘intuïtieve methode’. Deze methode …

The airline industry is a subject that is often reported in the media these days. Especially in the last years, a lot of mergers and accessions to alliance have taken place. What is more, a strong competition of low-cost carriers is going on in which cheaper fares are offered with less service on board. …

This research is done in order to create the best strategy for Philips Lighting in the changing markets of recently. The goal is to create opportunities while the European legislation concerning the incandescent light bulbs forces the company to gradually remove all its incandescent lamps. The legislation …

This research is a fundamental part of a Chilean government project called: "Sharing key success factors and experiences in trade in services for SMEs" which has been proposed to the Asian Pacific Economic Cooperation (APEC), with the aim of sharing experiences and key success factors which promote the …