In this report the marketing plan of Primark will be discussed. Primark was established in 1969 and is originally an Irish brand. After 1969, Primark expanded very quickly to several other countries. Its main goal is to sell inexpensive clothing and other accessories for women, men, children next to …

This dissertation will focus on the greenhouse vegetable horticulture sector of the Netherlands, and will investigate how Dutch greenhouse companies can benefit from the relationship with Poland. Currently, the export of the Dutch greenhouse vegetable has decreased and the sector is experiencing the …

Robots need sensors to operate properly. Using a single image sensor, various aspects of a robot operating in its environment can be measured or monitored. Over the past few years, image sensors have improved a lot: frame rate and resolution have increased, while prices have fallen. As a result, data …

Vero Moda is one of the first brands that launched within the Bestseller retailer. It was launched in 1989 to fulfil a need for good quality and on-trend clothing at affordable prices. Today it is one of Europe's largest clothing brands for fashion-conscious, young women. Vero Moda has more than 1,000 …

Nowadays, sustainable development is considered as an important topic in the policy of organizations. Duurzame Bruiloft is a one-man business that organizes sustainable weddings, which helps to reduce co2 emission. Duurzame Bruiloft operates in the Netherlands, but wants to enlarge its market to the …

In the last few years, the phenomenon of piracy has grown tremendously, with special regards towards movies. In the past, a great number of film industries and other companies made huge losses or even went bankrupt. With the increasing interconnectedness of people, different networks have been developed …

The Almeria’s tomato value chain is currently reducing its competitiveness due to high production and processing costs as well as the maintenance of selling prices and the increase of competitors. Therefore, the purpose of this study was to assess the Almeria’s tomato value chain in order to identify …

Staatsbosbeheer heeft weinig ervaring met het verkopen van grond. Om een geschikte verkoopprocedure op te stellen is verkennend onderzoek noodzakelijk. In dit rapport is dit onderzoek op basis van leercases in gemeenten Hardenberg en Hellendoorn uitgewerkt. De centrale vraag in dit onderzoek is “Met …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

Tally Weijl is an expanding fashion company possessing the financial and internal resources to expand. The research question of this paper is: What could be a suitable entry strategy for Tally Weijl to penetrate the German market with a sleeping wear line? An internal analysis of Tally Weijl tells that …