This is the Graduation Report that I made in 2025. It describes how Level and Game design can guide the player through psychological elements and environmental cues.

This paper investigates how visual cues—also known as nudges—can be systematically evaluated for their effectiveness in influencing player navigation within virtual reality (VR) environments. The research aims to establish a structured approach for testing and comparing visual nudges by observing player …

Vlissingen is turning into an unattractive student city with an increasing student outflow due to several factors like the ‘Wet Internationalisering in Balans’ (a national policy affecting international education), few educational institutions, limited variety of study programs, limited nightlife and …

The Use of K-pop Idols as Trend Forecasting Tools This thesis explores how K-pop idols and their fan communities co-create fashion trends, and how brands can leverage this dynamic as a forecasting tool. As traditional trend cycles become outdated in the fast-paced digital age, K-pop offers a real-time, …

This thesis explores why many people still hesitate to buy second-hand fashion, even though they care about sustainability. While the second-hand market is growing fast and expected to take up 10% of the global fashion market by 2025, many consumers still prefer to buy new clothes. This research looks …

Influencer marketing has become a key element of modern brand communication. More and more companies rely on influencers to reach consumers on an emotional level. But how do individuals with different personality traits respond to such content – and how does this affect their purchasing behavior? This …

Packaging significantly contributes to global plastic waste and environmental degradation. While circular packaging is increasingly promoted as a sustainable solution, its success depends not only on technological advances and policy initiatives but also on consumer behavior. This research investigates …

This study focuses on developing of a cost-effective and comprehensive physiotherapy protocol for the rehabilitation of patients with femur fractures complicated by osteomyelitis with significant muscle atrophy. The primary physiotherapeutic goal is to regain ambulatory mobility, ensure the safe progression …

As sustainable practices become increasingly important in consumer markets, brands are integrating upcycled ingredients into personal care products. However, consumer acceptance of these products is not guaranteed and often depends on psychological factors such as trust, perceived quality, and associations …

'This research explored how emotionally intelligent leadership can foster inclusive workplaces for LGBTQIA+ Generation Z employees within the Dutch hospitality industry. Despite existing legal frameworks on Diversity, Equity, and Inclusion, LGBTQIA+ Gen Z employees continue to face exclusion, microaggressions, …