This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

Gas-phase diffusion is a widespread process in nature, for example diffusion of pollutants in the atmosphere. A special case of diffusion is the so-called Knudsen diffusion where a gas diffuses in the molecular flow regime. The theory for Knudsen diffusion is well-known therefore, diffusion experiments …

This study deals with the manner in which, Denmark and the Netherlands have implemented three European environmental objectives set out in the 2020 strategy. Additionally, it aims to provide an insight into the reasons for a successful achievement of the three objectives. These objectives concern emissions, …

Mild steel is the main material of alloys in use. Approximately 20% of corrosion damage of metals is induced by bio corrosion. The aim of this research was to study the corrosion performance of mild steel and stainless steel when immersed in natural seawater. In order to verify the effect of the microorganisms …

Lameness in horses is a big problem in the equine industry, it is the most common health problem and causes horses to retire early or the horses are in need of special care and attention which takes a lot of time, effort and money. The aim of this study is to better understand the movement of a warmblood …

The aim of this paper is to reflect on Russian-OSCE relations and how this has changed from Russia's constructive engagement to gradual disillusionment. The history of Russia’s engagement in the OSCE is traced back to the founding of the organisation in 1975, while there is particular focus on the Yeltsin …

The aim of this dissertation was to research how awareness concerning the threats of phishing among Dutch SMEs can be raised in order to improve their online security in the future. The following research question was formulated: ‘‘In what way can awareness concerning the threats of phishing amongst …

In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

While the socio-cultural concept of gender inequality in the workplace has been an issue since time immemorial, it has received more and more attention in recent years. Gender inequality is considered to be an essentially contested concept in which biological and cultural differences form the underlying …

Philips strives to make the world healthier and more sustainable through innovation, in both advanced and emerging markets. There are major differences between these worlds, also in healthcare. This is mainly the result of the limited resources in the emerging countries and the lack of availability of …