The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

ackground and aim – Driven by new technologies and societal challenges, future proof facility managers must enable sustainable housing by combining bricks and bytes into future-proof business support and workplace concepts. The Hague University of Applied Sciences (THUAS) acknowledges the urgency of …

Background: The full potential of social entrepreneurship remains challenging to achieve, despite continuous efforts in various economies, including South-East Asia. Several obstacles need to be addressed, such as the scarcity of skilled employees, limited business understanding among founders, difficulties …

At first glance, Public Sector Innovation (PSI) Labs are gaining prominence within academic literature, the European Union (EU) and beyond. However, because of the relative newness and conceptual ambiguity of this concept, the exact contribution of these labs to theory and practice is still unclear. …

Abstract. In recent years circular economy has become more important for the development of many places including cities. Traditionally, urban development policies have mainly been aiming to improve the socio-economic wellbeing of neighbourhoods. However, technical and ecologic aspects have their effects …

Purpose Physical stores are increasingly dependent on impulse visits and the impulse purchases of passers-by. Interactive advertising screens in store windows could help retailers increase impulse-visit urges and impulse-buying urges. However, the effects of interactive screens in physical surroundings …

Background and objectives Before the Covid-19 pandemic, important social studies already indicated the severe negative feedback associated with high-rise developments. During the Covid-19 pandemic, citizens were confronted with their neighbourhoods’ insufficient restorative capacity to maintain their …

Little is known about the role of organizational culture regarding management control systems (MCS) that focus on corporate sustainability. To enhance our understanding of this phenomenon, this study of MCS shows how social and technical forms of control can be used to embedded sustainability in the …

Er zijn te weinig behandelingsmogelijkheden voor mensen met een psychische aandoening. Alleen in Nederland wachten op dit moment 75.000 mensen op een psychische behandeling (Nederlandse Zorgautoriteit, 2021). Om dit gebrek te compenseren, worden e-mental health toepassingen, zoals de webapplicatie Liv, …

Many new logistics initiatives arise based on the principles of resource sharing through crowdsourcing. Sharing unused and/or underused resources can deliver new efficiencies in the logistics value chain in an industry where efficiency is the name of the game. The benefits of applying sharing economy …