Het afstudeerwerkstuk onderzoekt hoe launch-evenementen kunnen bijdragen aan het versterken van de relatie tussen klant en merk binnen de evenementenbranche. Uit interviews met organisatoren en brancheprofessionals en enquêtes onder bezoekers blijkt dat vooral interactie, sfeer, personalisatie en een …

In opdracht van RAAP Oost-Nederland is een publieksboek ontwikkeld over het kampement ‘het Groot Quartier op het Spijk’ uit de Tachtigjarige Oorlog. Tijdens de opgraving van dit kampement zijn duizenden vondsten gedaan, die samen een gedetailleerd beeld geven van het soldatenleven in de late fase van …

Deze scriptie onderzoekt in hoeverre branded podcasts bijdragen aan merkherkenning en -herinnering bij Nederlandse vrouwen van 30 tot 50 jaar. Met een online enquête (N = 33) is gekeken naar luistergedrag, podcastkenmerken en de wijze waarop merken blijven hangen. De resultaten tonen dat podcasts een …

This paper was written to explore the representation of Roma people in video games, with a focus on how environmental storytelling can be used as a tool to create inclusion. The paper begins by analyzing concepts such as the stereotypes of why people use them and how to create authentic representation, …

This paper discusses the design of an additional interactive installation for the visitors of De Museumfabriek. De Museumfabriek has one of the first gasoline pumps in Enschede in their collection. However, the exhibition consist of just the gasoline pump, and no other information is given about the …

This thesis explores the development of an interactive digital brand platform for TRIMM, a B2B digital marketing agency. The main problem of the assignment was the lack of a centralized, unified and user-friendly system for accessing brand guidelines and assets. This led to inconsistency in branding …

This report outlines the creation of a stylized horror environment for Shadows of Singraven, developed as part of a graduation project at Saxion University of Applied Sciences. The goal was to evoke an eerie atmosphere through historically inspired 15th–16th century scenes. The research explored how …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

The pressing need for YourSurprise, a global e-commerce business that specializes in personalized gifts, to broaden its SEO linkbuilding approach is addressed by this research. The study identifies a significant over-reliance on guest blogging, which currently accounts for 97.6% of the 2024 backlink …

This thesis explores the issue of overconsumption in the fashion industry and investigates how circular design and consumer education can encourage longer garment use. While awareness of sustainability has increased, many consumers still struggle to translate this into action. Through primary research—including …