This dissertation explores the role of higher education institutions (HEIs) regarding sustainability. Firstly, it defines key terms, namely sustainability and green strategy. To further investigate what green strategies are, a few examples of sustainable strategies will be given. Subsequently, a timeline …

This research report focuses on the issue of establishing a sustainable reputation and the strategy based on the cultural characteristics of Bulgarians and essentially answering the question “How can we establish a sustainable reputation?”. The report has answered the research question How can we create …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

Talent&Pro is a Dutch secondment firm, which outsources specialized consultants to financial organizations and offers them professional traineeships. This advice report proposes a communication strategy for Talent&Pro, in order to boost its brand awareness and increase the number of applicants it attracts. …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

The main purpose of this final thesis project was to investigate how The Hague University of Applied Sciences can improve the university website according to the users’ viewpoint. To achieve this objective, a thorough review of the literature on the multidimensional concept of website quality, previous …

QUOTES “There is a stigma around postpartum bodies.” […] “Millennial Moms feel lonely and insecure after giving birth because of their low self-esteem caused by social media.” […] “H&M is not seen as a credible female empowering brand.” PROBLEM There is a stigma around the postpartum body, leaving Millennial …

Background: Society ages, and the incidence of physical limitations and frailty is increasing. For frail older adults, these limitations will lead to more assistance in daily living activities. A significant cause of physical limitation and frailty is sarcopenia, age-related loss of skeletal muscle mass, …

This study showcases in depth research on how a boutique hotel in Rotterdam can attract the German tourist more effectively.

I have a special and personal connection with the French Pays d’Auge. I appreciate its beauty and qualities but I am also seeing it decaying. My personal motivation, my role and mission as urban designer pushed me to think of a way to save – or better, upgrade – this beautiful valley. We know that …