This thesis investigates why consumers in Germany and the Netherlands are increasingly choosing non-alcoholic beer over its alcoholic counterpart. A quantitative on-line survey (≈ 300–400 respondents) assessed perceptions, purchase intentions and opinions on recent government regulations affecting the …

Due to various lockdowns during the pandemic, the hospitality industry in the Netherlands experienced a shrinkage (CBS, 2021). This had an effect on the entire supply chain, including on the entire alcoholic sector, and the distilled sector in particular (Slijtersvakblad, 2022). Worldwide, the market …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

OBJECTIVE: Approximately 50 % of Dutch community-dwelling older adults does not meet protein recommendations. This study assesses the effect of replacing low protein foods with protein-rich alternatives on the protein intake of Dutch community-dwelling older adults. DESIGN: The Dutch National Food Consumption …

Background: Alcohol use is associated with an automatic tendency to approach alcohol, and the retraining of this tendency (cognitive bias modification [CBM]) shows therapeutic promise in clinical settings. To improve access to training and to enhance participant engagement, a mobile version of alcohol …

The aim of the conducted research is to understand wine consumption in South Africa compared to historical wine-consuming countries and why it is wasted at consumer level. This report is destined to professionals of the wine industry but also to consumers and environmental institutions. Food waste can …

To summarize, this report submits and analyses the way how an agency can improve its chances to introduce wines within Quebec’s alcohol monopoly: Société des Alcools du Québec’s stores (SAQ), the monopoly in charge of importation, distribution and sales of all alcoholic beverages in the province of Quebec. …

With ageing, there is a greater risk of dehydration. This study investigated the diuretic effect of alcoholic beverages varying in alcohol concentration in elderly men. Three alcoholic beverages (beer (AB), wine (AW), and spirits (S)) and their non-alcoholic counterparts (non-alcoholic beer (NAB), non-alcoholic …

Chapter 8 in Comsumption Culture in Europe. This chapter presents an analysis of what consumer in Europe drink and why they drink what they drink. The concept of drinking motives is developed and defined, and analysis of data on drinking motives shows that these can be grouped into two major classes: …

Chapter 6 in Consumption culture in Europe. The chapter focuses on cultural differences in consumption across Europe and describes general attitudes towards consumption and brands, the significance of shopping, and how these are linked to the motives of consumption of alcoholic and non-alcoholic drinks. …