Critical materials are economically important raw materials with high supply risk. They are widely used in electronic components, batteries, sensors and drone-related systems. For Europe, access to these materials is a strategic issue because many of them are not sufficiently available within the European …

Die Arbeit untersucht, wie funktionale, ästhetische und nachhaltige Anforderungen weiblicher Freizeitreiterinnen in Nordrhein-Westfalen ihr Kaufverhalten bei Reitbekleidung und Ausrüstung beeinflussen. Auf Basis der Theory of Planned Behavior und der Diffusion-of-Innovations-Theorie wurde ein Mixed-Methods-Design …

Afdeling [geanonimiseerd] wil de rol van de hbo-verpleegkundige versterken. De verpleegkundigen willen meer autonoom en met regie over hun eigen dagelijkse werkzaamheden kunnen werken. Dit onderzoek is erop gericht om de verpleegkundigen van afdeling [geanonimiseerd] inzicht te geven in hoe zij verpleegkundig …

This thesis explores the issue of overconsumption in the fashion industry and investigates how circular design and consumer education can encourage longer garment use. While awareness of sustainability has increased, many consumers still struggle to translate this into action. Through primary research—including …

This thesis explores the evolving relationship between social media and fashion identity in the aftermath of the Covid-19 pandemic. Since public life was drastically restricted during the lockdowns, social media platforms emerged as critical spaces for self-expression, inspiration, and identity experimentation …

Influencer marketing has become a key element of modern brand communication. More and more companies rely on influencers to reach consumers on an emotional level. But how do individuals with different personality traits respond to such content – and how does this affect their purchasing behavior? This …

This research investigates the potential for launching a maternity and children’s clothing rental service in the Czech Republic, where secondhand shopping is widely used but formal rental models are underdeveloped. The study explores whether rental could serve as a practical, sustainable, and financially …

This research report examines the influence of sensory marketing on the purchasing behavior of consumers in premium fashion retail. In the face of increasing digitalization and growing online trade, stationary fashion stores are faced with the challenge of creating emotional and differentiating shopping …

Packaging significantly contributes to global plastic waste and environmental degradation. While circular packaging is increasingly promoted as a sustainable solution, its success depends not only on technological advances and policy initiatives but also on consumer behavior. This research investigates …

This research explores how integrating gamification with AI-powered menu systems can influence consumer behavior toward more sustainable food choices in urban restaurants. Through a mixed-method experiment using two website prototypes, findings reveal that personalized AI suggestions and sustainability …