This thesis investigates how dynamic capabilities and their underlying microfoundations enable manufacturers to implement digital servitization as a means for circular business model innovation. Digital servitization and circular business model innovation are both gaining traction in the manufacturing …

Dit onderzoek brengt de customer journey van Nederlandse melkveehouders in kaart die op zoek zijn naar een nieuwe melkafnemer en onderzoekt hoe zuivelondernemingen dit traject kunnen optimaliseren. Op basis van interviews met recent overgestapte melkveehouders zijn acht fasen onderscheiden: behoefte, …

This thesis describes the design and development of a modular webstore to automate product management, sales, and distribution, addressing the challenge faced by a company currently operating with manual processes for managing product sales, ERP (Enterprise Resource Planning), and distribution. A …

To conclude, this research aimed to provide the knowledge management platform and HZ Studio insights on what can be worked on to make sure the platform implementation is successful. Throughout the process, I investigated the problem, the community aspect of it, the change aspect, the leadership aspect, …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

The pressing need for YourSurprise, a global e-commerce business that specializes in personalized gifts, to broaden its SEO linkbuilding approach is addressed by this research. The study identifies a significant over-reliance on guest blogging, which currently accounts for 97.6% of the 2024 backlink …

In Nederland bevinden zich ongeveer 1,6 miljoen vrouwen in de overgang, waarvan een derde aangeeft ernstig belemmerd te worden in het dagelijks functioneren. Ondanks de omvang en impact van deze levensfase wordt in de mode-industrie nauwelijks rekening gehouden met overgang gerelateerde klachten tijdens …

Managementsamenvatting Het is bijna niet voor te stellen, je probeert duidelijk te maken dat je naar huis moet, maar keer op keer word je gevraagd of je een spelletje wilt doen of koffie wil drinken. Terwijl jij weet dat je kinderen op je wachten... Dit is de realiteit voor veel bewoners met (ver)gevorderde …

This thesis explores how organizations can build stronger trust and transparency in AI-driven marketing. It examines customer concerns around data use, personalization, and algorithmic decision-making, and identifies practices that make AI more understandable, fair, and responsible. Through interviews …