Manufacturing firms are increasingly adopting AI to improve inspection, maintenance, scheduling, robotics, digital twins, knowledge management, and supply chain coordination. However, these applications do not automatically create human-centered progress. Without deliberate organizational maturity, AI …

Zhang Xuefeng (1984–2026) was a prominent Chinese education entrepreneur, lecturer, social-media influencer, and education consultant known for offering blunt, employment-oriented advice on university choice, major selection, and career planning. His public influence made visible a broader social problem: …

Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

The Developmental Model of Intercultural Sensitivity (DMIS) has been widely used to conceptualise changes in how individuals experience cultural difference, typically described as a progression from ethnocentric toward ethnorelative orientations. While the model’s value is considerable, its common interpretation …

Intercultural literature often treats ethnocentrism and ethnorelativism as opposite ends of a single continuum. This paper challenges that assumption by adapting Herzberg’s two-factor theory to propose a dual-spectrum model: (1) a “hygiene” axis (ethnocentrism ↔ absence of ethnocentrism) that prevents …

Purpose: To suggest how business schools can respond when generative AI automates routine, entry-level tasks and erodes early-career opportunities. The paper addresses a focused question: What can a business school do when graduates’ entry-level jobs are replaced or reconfigured by AI? Approach: This …

Self-Determination Theory (SDT) has been widely applied in sports coaching research, encompassing both basic psychological need (BPN)–supportive (bright side) and BPN–thwarting (dark side) coaching behaviours. This paper focuses on the bright side by systematically reviewing and meta-analysing SDT-based …