Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate …

Background: A large part of the communication cues exchanged between persons is nonverbal. Persons with a visual impairment are often unable to perceive these cues, such as gestures or facial expression of emotions. In a previous study, we have determined that visually impaired persons can increase their …

In een RAAK Mkb project heeft Marklinq samen met twaalf betrokken bedrijven samengewerkt, met als doel: hoe kunnen zij klanten effectiever betrekken bij productinnovaties? Er is een online platform ontwikkeld (www.proofofthepudding.nl) en bijgaand kookboek voor klantonderzoek in de foodsector. ​Het kookboek …

In face-to-face social interactions, blind and visually impaired persons (VIPs) lack access to nonverbal cues like facial expressions, body posture, and gestures, which may lead to impaired interpersonal communication. In this study, a wearable sensory substitution device (SSD) consisting of a head mounted …

Values motivate consumer behaviour. The objective of this research is to show the impact of cultural differences on the consumer value system. The Netherlands and Chile were compared to identify to what extent differences between both cultures have an effect on what consumers value, and how this influences …

The rise of smart technologies has created new opportunities to support blind and visually impaired persons (VIPs). One of the biggest problems we identified in our previous research on problems VIPs face during activities of daily life concerned the recognition of persons and their facial expressions. …

Although the data for this study were collected some time ago, the recent publication of the Erasmus Impact Study (European Commission, 2014) has made it worthwhile reflecting on results from this research to add to the body of knowledge on the impact of study abroad on the development of a young individual …

In the psychological field, a lot of progress has been made in values theory. In marketing theory, however, the use of values has been undervalued. Despite the widespread managerial use of brand values, attention has remained focused on the brand personality concept. This book intends to provide a new …

Dit rapport geeft de resultaten weer van het onderzoek dat is uitgevoerd om het project Versterking Ondernemerschap Toeristische en Recreatieve sector te evalueren. Tussen 2009 en 2013 werden bij toeristische ondernemers in Noord-Nederland circa 360 adviestrajecten uitgevoerd. De uitkomsten laten zien …

Een presentatie over marketing binnen de zorgmarkt, gegeven tijdens de lancering van Marklinq.