The research for prepared for the commission company Blue Farm. The research was conducted to design a new strategic plan for Blue Farm to successfully establish itself in the German Gastronomy Sector and achieve a 15% market growth rate by July 2023.

Both plant-based and dairy milk has been a deeply integrated nutrient source for cultures across the world. Although dairy milk provides essential nutritious value, plant-based milk could serve as a nutrient, more environmentally friendly, and fewer saturated fat containing substitute to dairy milk. …