This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

In dit onderzoek is onderzocht hoe sociale media de manier vormen waarop paardenliefhebbers informatie consumeren en delen binnen de hippische gemeenschap. Met een online enquête onder 106 respondenten zijn gebruikspatronen op Instagram, Facebook en TikTok in kaart gebracht. De resultaten tonen dat ruiters …

To conclude, this research aimed to provide the knowledge management platform and HZ Studio insights on what can be worked on to make sure the platform implementation is successful. Throughout the process, I investigated the problem, the community aspect of it, the change aspect, the leadership aspect, …

This thesis explores the evolving relationship between social media and fashion identity in the aftermath of the Covid-19 pandemic. Since public life was drastically restricted during the lockdowns, social media platforms emerged as critical spaces for self-expression, inspiration, and identity experimentation …

The Use of K-pop Idols as Trend Forecasting Tools This thesis explores how K-pop idols and their fan communities co-create fashion trends, and how brands can leverage this dynamic as a forecasting tool. As traditional trend cycles become outdated in the fast-paced digital age, K-pop offers a real-time, …

This research investigates the potential for launching a maternity and children’s clothing rental service in the Czech Republic, where secondhand shopping is widely used but formal rental models are underdeveloped. The study explores whether rental could serve as a practical, sustainable, and financially …

This Rеsеаrch Justificаtiоn dоcumеnt invеstigаtеs Billа Bulgаriа’s currеnt prоblеm rеgаrding thе tеndеr prоcеss in Cаtеgоry Mаnаgеmеnt. Thе rеsults shоw thаt thе dеpаrtmеnt is indееd fаcing sеvеrаl chаllеngеs. Thе whоlе tеndеr prоcеss is dеcеntrаlizеd, thеrе is nо stаndаrd prоcеdurе, аnd nо structurеd …

This thesis explores how food-related content on social media platforms like TikTok and Instagram influences the dietary behaviour of Dutch adolescents aged 15–18. Using both survey data and a focus group, the study reveals that emotionally engaging content, influencer promotions, and viral trends significantly …

This thesis explores how food-related content on social media platforms like TikTok and Instagram influences the dietary behaviour of Dutch adolescents aged 15–18. Using both survey data and a focus group, the study reveals that emotionally engaging content, influencer promotions, and viral trends significantly …

Urban areas, particularly those surrounding universities, can present promising opportunities for small food businesses due to the high concentration of students seeking convenient and affordable lunch options. In Augsburg, Germany, Feinkost Glück, a family-run delicatessen and catering company, has …