This research report examines the influence of sensory marketing on the purchasing behavior of consumers in premium fashion retail. In the face of increasing digitalization and growing online trade, stationary fashion stores are faced with the challenge of creating emotional and differentiating shopping …

This thesis explores why many people still hesitate to buy second-hand fashion, even though they care about sustainability. While the second-hand market is growing fast and expected to take up 10% of the global fashion market by 2025, many consumers still prefer to buy new clothes. This research looks …

The SteamBox is a startup that focuses on their innovative product; SteamBox. It is a self-heating lunchbox that uses steam to warm up the food inside of it. It is composed of a main container that stores the batteries as well as the heating system, and of a separate container meant for the food. When …

This research report presents the current potential expansion opportunities for Medisol in Greece and the Czech Republic. The report uses competitive analysis, market research and discussions/interviews to identify strategies for increasing sales in these markets. Medisol has long been committed to expanding …

Het onderzoek richt zich op een actueel onderwerp binnen de mode-industrie; de implementatie van augmented reality en de eventuele impact hiervan op fysieke multibrand stores. In een tijd waarin technologieën zich snel ontwikkelen en het consumentengedrag voortdurend verandert staan moderne retailers …

This study contributes to finding out how Digital Signage together with sensory perceptions should be placed within the design of physical clothing stores to optimize the guests ' experience. In terms of sensory perception, the focus was on the environmental factors of music and lighting, and the design …

This thesis is the result of the graduation phase of the HBO-ICT: Soft-ware Engineering bachelor degree by Thymo van Beers. A researchproject was conducted at BauWatch lasting 20 weeks. Bauwatch pro-vides outdoor security throughout Europe using thousands of cam-eras. The goal of this thesis is to design …

Most beginning food forests face the following challenge: how do we get the harvest to the consumer? At food forest 't Mortelke they had the same question. The following research presents the answer to the following question: 'What are potential outlets for the harvest of Voedselbos 't Mortelke and how …

This research report shows a market research and situation analysis of the ethnic market including several recommendations towards Coroos. This was conducted due to a shift in the population compositions within West-European countries (by the emergence of new ethnic groups) which would possibly effect …

In this report, the impact of COVID-19 on small physical retail stores in Utrecht is analysed, and what this impact means for the current and future outlook of high street real estate in city centre of Utrecht.