Wanneer je in de HBO Kennisbank een zoekopdracht doet, worden standaard alleen publicaties getoond mét een bestand of URL. Door de filter 'Publicaties met bestand / URL' te verwijderen worden alle publicaties getoond.
In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its
product and what will it be like in the future"? The research was executed using desk research and field research. …
