This thesis explores how organizations can build stronger trust and transparency in AI-driven marketing. It examines customer concerns around data use, personalization, and algorithmic decision-making, and identifies practices that make AI more understandable, fair, and responsible. Through interviews …

HTH together with TU Delft is creating a robot to assist housekeepers in the cleaning operation of hotel rooms. This research was commissioned to identify where in the cleaning processes it is most necessary to develop a robot.

This thesis was developed within the context of the Launch Your Career (LYCar) pro-gramme at Hotelschool The Hague, and conducted during a professional internship at TreasureBox BV. It explores how automation technologies can support the housekeeping department in luxury hotels, with NH Collection Grand …

How personal branding on LinkedIn influences the employability outcome of young professionals. After researching this topic through quantitative and qualitative data, a gap has been identified between "how universities are preparing students on personal branding efforts on LinkedIn", "What young professionals …

This research provides a practical contribution into the topic of self-esteem and personal branding among female talents. The ultimate goal of this research is to identify how the concept of personal branding can compensate for females self-esteem associated with gender roles. Within this research the …