According to CBS (2017), over the last ten years the number of physical shops declined by 5 percent. In the meantime, the number of web shops were fivefold (CBS, 2017). Now, due to the declining of shops and the increasing of online sales it is now even more important to have a good store environment …

Social enterprises have become an important component in the economies of many countries. The purpose of this research is to provide crucial information that can help Happy Tosti expand to a new potential market environment. The research is conducted in two specific markets: Germany and the United Kingdom. …

Albert Heijn To Go, hereafter referred to as ’’AH To Go’’, is a convenience supermarket. The store offers Good Food to Go, which they define as delicious and healthy food solutions suited for on-to-go consumption. AH To Go’s strategy for 2017 entails expanding their market beyond their core business …

This marketing plan examines how JD Wetherspoon plc. could be successful in the Hague concerning the opening and running of a Wetherspoon pub. The research has been based on an extensive analysis of the buying behavior of several segments and on the examination of relevant external factors, such as main …

This export marketing plan will identify the British E-bike market for Mihatra BV, a medium sized Dutch producer of E-bikes. The objective of the plan is to find out what the best market positioning and marketing would be for Mihatra in the United Kingdom. The central research question is therefore: …

Euroscepticism is present in almost all European countries, from Austria to France in several different forms that vary from scepticism regarding particular EU policies to opposition towards the delegation of powers to a supranational institution like the EU However, the combination of the sensationalist …

In this report the marketing plan of Primark will be discussed. Primark was established in 1969 and is originally an Irish brand. After 1969, Primark expanded very quickly to several other countries. Its main goal is to sell inexpensive clothing and other accessories for women, men, children next to …