Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

The transition towards a sustainable and competitive European economy requires new analytical and decision-support frameworks capable of integrating industrial innovation, environmental constraints, and policy governance. This concept note introduces a multi-level approach to understanding the role of …

Blockchain is a disruptive and rapidly evolving technology with diverse applications, yet its integration into non-technical curricula remains limited and under-studied. This study develops a teaching framework tailored for Business, Management and Economics (BME) programmes, addressing key pedagogical …

Context: Rapid developments and adoption of machine learning-based software solutions have enabled novel ways to tackle our societal problems. The ongoing digital transformation has led to the incorporation of these software solutions in just about every application domain. Software architecture for …

Dear Reader, Welcome to Sustainable EU Economy. This book is more than a textbook—it is an invitation to explore how the European Union shapes business, society, and sustainability in today’s interconnected world. My hope is that it will inspire you to think critically, engage actively, and see how Europe’s …

Dit document presenteert een nieuw, op gedrag gebaseerd kader voor het verbeteren van de implementatie van regionale innovatiestrategieën voor slimme specialisatie (RIS3) door kunstmatige intelligentie (AI) te integreren met duurzaam alliantiebeheer. Op basis van vergelijkende casestudy's uit Noord-Nederland, …

This whitepaper explores what the impact is of the operating system (OS) of a smartphone on its lifespan, costs and environmental impact.