Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

The transition towards a sustainable and competitive European economy requires new analytical and decision-support frameworks capable of integrating industrial innovation, environmental constraints, and policy governance. This concept note introduces a multi-level approach to understanding the role of …

In this inaugural address, reflections on the transition towards a circular economy are shared, with a deliberate focus on human behaviour. This focus is intentional. According to the Intergovernmental Panel on Climate Change, behavioural changes could reduce global greenhouse gas emissions by as much …

Blockchain is a disruptive and rapidly evolving technology with diverse applications, yet its integration into non-technical curricula remains limited and under-studied. This study develops a teaching framework tailored for Business, Management and Economics (BME) programmes, addressing key pedagogical …

Business model innovation is essential to drive the systemic change required for a new economy. The Sustainable Development Goals (SDGs) provide focus and direction towards this transition. For companies in the agriculture and horticulture sectors, SDG 12, Responsible Consumption and Production, is …

This study examines how Participatory Scenario Planning (PSP) can enable co-creation of long-term visions in contested multi-stakeholder contexts. Using Feijenoord, a diverse Rotterdam neighborhood, as a case, we prototyped a three-step PSP approach, (I) Vision Building, (II) Stress Test, and (III) Placemaking …

Dear Reader, Welcome to Sustainable EU Economy. This book is more than a textbook—it is an invitation to explore how the European Union shapes business, society, and sustainability in today’s interconnected world. My hope is that it will inspire you to think critically, engage actively, and see how Europe’s …

Research and innovation have long been dominated by models and epistemologies rooted in global North institutions, privileging formalised knowledge systems over lived experience and embedded wisdom. In response, we conceptualise the Inclusive Research Commons (IRC), a transdisciplinary and practice-based …

Global economic growth and its associated challenges, particularly those related to environmental impact, vulnerabilities in various global regions, inclusivity, and sustainability, prompt serious reflections on the types of economic and business models capable of achieving such growth, while addressing …

The transition to a circular economy presents significant challenges for high-tech manufacturing, particularly among small and medium-sized enterprises (SMEs), which often face resource constraints. Digital Product Passports (DPPs) have emerged as pivotal tools for enhancing transparency, traceability, …