Two modern trends in insurance are data-intensive underwriting and behaviour-based insurance. Data-intensive underwriting means that insurers analyse more data for estimating the claim cost of a consumer and for determining the premium based on that estimation. Insurers also offer behaviour-based insurance. …

As the European voice for the retail and wholesale sector, we are pleased to introduce the 2025 edition of the European E-commerce Report. This year’s report offers a comprehensive overview of the evolving digital commerce landscape across 38 European countries, with a particular focus on the EU-27. …

Purpose This study aims to investigate the impact of Generative AI (GAI)-produced marketing communication on consumer trust and behavioural intentions, particularly purchase intention. This study explores how GAI’s anthropomorphism and transparency influence these outcomes. The findings aim to expand …

This research report examines the influence of sensory marketing on the purchasing behavior of consumers in premium fashion retail. In the face of increasing digitalization and growing online trade, stationary fashion stores are faced with the challenge of creating emotional and differentiating shopping …

This thesis explores the evolving relationship between social media and fashion identity in the aftermath of the Covid-19 pandemic. Since public life was drastically restricted during the lockdowns, social media platforms emerged as critical spaces for self-expression, inspiration, and identity experimentation …

This thesis explores the issue of overconsumption in the fashion industry and investigates how circular design and consumer education can encourage longer garment use. While awareness of sustainability has increased, many consumers still struggle to translate this into action. Through primary research—including …

Influencer marketing has become a key element of modern brand communication. More and more companies rely on influencers to reach consumers on an emotional level. But how do individuals with different personality traits respond to such content – and how does this affect their purchasing behavior? This …

This study investigates consumer attitudes and responses to food additives in the Netherlands and Canada, focusing on familiarity, perceived health impact, preferences for natural versus synthetic additives, and labelling expectations. The aim is to provide practical insights for policymakers, food producers, …

Purpose To present the outcomes of the EGEA Conference on the state of knowledge regarding the contribution of diets rich in fruit and vegetables (FV) to human and planetary health, commonly included in the One Health concept. Methods The 9th edition of EGEA Conference (20–22 September 2023, Barcelona) …

The global food system is a major contributor to climate change, accounting for one third of the worldwide emissions. 55% of these greenhouse gasses are created through the production and consumption of animal-based protein. While the demand for food is expected to rise due to the significant population …