This research report presents the development of a 5- to 7-day incentive program in Bulgaria for World Synergy Travel (WST), a leading tour operator and a provider of leisure travel programs in the country. It also underscores the growing interest in incentive travel and the potential for Bulgaria, an …

The scope of this research justification outlines plastic reduction and circularity efforts by the Schwarz Gruppe and focuses on aligning these practices to stakeholders. In fact, the research explores strategic possibilities to enhance communication among political stakeholders, media representatives, …

Panorama Films is an Italian-based production and service company, for feature films, commercials, photographic shoots and more; and assists foreign production companies in all aspects of the production, such as budget allocation, crew, locations, etc. Panorama Films plans to implement a radical change …

AIM The aim for this research report is to provide brands with the right tools that will help them to cater to the rise of cultural diversity within the underwear industry. RESEARCH QUESTION How can brands cater to the rise of cultural diversity within the underwear industry? SUB- QUESTIONS 1. What relevance …

QUOTES “There is a stigma around postpartum bodies.” […] “Millennial Moms feel lonely and insecure after giving birth because of their low self-esteem caused by social media.” […] “H&M is not seen as a credible female empowering brand.” PROBLEM There is a stigma around the postpartum body, leaving Millennial …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

Talent&Pro is a Dutch secondment firm, which outsources specialized consultants to financial organizations and offers them professional traineeships. This advice report proposes a communication strategy for Talent&Pro, in order to boost its brand awareness and increase the number of applicants it attracts. …

QUOTES “OH MY GOD, WAT GEBEURT ER MET MIJ? - Borsten, ongesteldheid, schaamhaar, puistjes, verliefdheid, lust, zoenen, seks en anticonceptie…” “DAAR GAAT ZE! - Ze is geen klein meisje meer, maar ook nog geen vrouw. Al begint ze daar steeds meer op te lijken. En dat is soms best heel ingewikkeld. HEMA …

QUOTE “Wist je dat eenzaamheid onder jongeren een groot probleem is? - Onder jongeren? Maar zij leven toch juist in een wereld die nog nooit zó verbonden was? - En toch is dit een groeiend probleem. Ik heb hierover een campagne voorstel voor jullie gemaakt.” UITDAGING Aandacht is een massaproduct geworden …

QUOTE “In a movie, you have someone who can push the plot along verbally. But [with fashion], music and clothes are your whole plot”. [Rene Arsenault] ABSTRACT This study addresses the extent to which hip-hop music is capable of modifying a consumer’s perception of the luxury fashion brands mentioned …