The shift from linear to circular business models is critical for sustainability in the construction and manufacturing sectors in the Netherlands. However, many companies face significant challenges in making this transition, including financial constraints, cultural resistance, and regulatory hurdles, …

This thesis explores how organizations can build stronger trust and transparency in AI-driven marketing. It examines customer concerns around data use, personalization, and algorithmic decision-making, and identifies practices that make AI more understandable, fair, and responsible. Through interviews …

This research aims to visualise the Customer Journey map for CCEP to convince the company to invest in customer experience to maintain customer loyalty and strengthen it. Furthermore, this research aims to identify any other improvements that will lead to efficiency within the hospitality department. …

This report presents an in-depth study conducted for The KUGI Company (KUGI), with the Design-Based Research (DBR) Cycle serving as the conceptual framework for the thesis. The primary goal is to identify the most effective Customer. Relationship Management (CRM) strategy for KUGI to increase brand …

The following research project was designed to increase brand recognition and awareness for Lagerwal, a vibrant new beer garden and venue for cultural events located in Amsterdam North. Lagerwal wants to establish itself in Amsterdam's vibrant hospitality scene and aims to target millennials (23-35) …

The paper explores how the customer experience bridges the relationship between signaling and trust in online shopping, following the framework of the Design-Based Research cycle. The main research question is as follows: “How does the end-to-end customer experience bridge the relationship between signaling …

Deze scriptie beschrijft het onderzoek naar het loyaliteitsprogramma. De aanleiding van dit onderzoek is de vele afmeldingen bij het programma, terwijl het bedrijf de klanten juist wil binden. De doelstelling van het onderzoek is Organisatie X advies geven over hoe de organisatie het loyaliteitsprobleem …

In today’s world, information security is a trending as well as a crucial topic for both individuals and organizations. Cyber attacks cause financial loss for businesses with data breaches and production loss. Data breaches can result in loss of reputation, reduced customer loyalty, and fines. Also due …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

Deze scriptie onderzoekt een oplossing voor het loyaliteitsprobleem onder kandidaten van organisatie X. De aanleiding is de daling in het doorstroompercentage van 31,3% in 2019 ten opzichte van 2018. Doelstelling van het onderzoek is om organisatie X advies te geven over hoe de organisatie het loyaliteitsprobleem …