This thesis examines how German producers of whey powder can safeguard their exports to China against disruptions in the global supply chain. Based on literature, trade data and four in-depth interviews, it concludes that price fluctuations are less decisive than political, logistical and pandemic shocks …

This report investigates German consumer priorities on sustainability, health, and convenience in relation to lion’s mane-based meat alternatives. Using literature reviews, questionnaires, and interviews, the study finds that while awareness is low, there is openness to adopting these products if marketed …

This research was done on behalf of ecohero, ecohero is experiencing a problem with its current social media marketing strategy. The company does not present as well on social media as management would like, in addition, no to hardly any sales are made through the social media marketing activities. Ecohero …

The forthcoming research justification renders a lengthy explanation of how Somitra B.V. can bridge the gap between potential customers and their product solution within the German market. Somitra B.V. aims to determine the viability of their product "Smart Water Meters" directly with potential customers …

This report shall provide an insight into the preferences for equine feed-related information procurement of German equine feed buyers during the pre-purchase phase. The findings are supposed to be of use for B2C equine feed businesses that sell on the German market. They contribute to creating a better …

The research for prepared for the commission company Blue Farm. The research was conducted to design a new strategic plan for Blue Farm to successfully establish itself in the German Gastronomy Sector and achieve a 15% market growth rate by July 2023.

The German market for equine eye care products is small, but there is a high need and a willingness to pay for specific care products among equestrians. This analysis of the general trends, distribution channels, product types, packaging, active substances, claims and prices provides a guide for future …

The topic of this bachelor thesis is a market research of the German returns behaviour in order to find out how companies in the online trade can best prevent customers from returning the ordered article. Returns are and remain an important part of the business model in online retailing. Without the …

Germany has a known a growth of organic consumption within the recent years, however its consumption is growing faster than the German wine production which is still relatively low. Therefore, a large amount of wine is imported from other countries, making Germany the largest organic wine importer in …

Social enterprises have become an important component in the economies of many countries. The purpose of this research is to provide crucial information that can help Happy Tosti expand to a new potential market environment. The research is conducted in two specific markets: Germany and the United Kingdom. …