In a recent official statement, Google highlighted the negative effects of fake reviews on review websites and specifically requested companies not to buy and users not to accept payments to provide fake reviews (Google, 2019). Also, governmental authorities started acting against organisations that …

Purpose The purpose of this paper is to contribute to the marketing literature and practice by examining the effect of product pricing on consumer behaviours with regard to the assertiveness and the sentiments expressed in their product reviews. In addition, the paper uses new data collection and machine …

Background: A growing number of mobile health (mHealth) technology–based apps are being developed for personal lifestyle and medical health care support, of which several apps are related to pregnancy. Evidence on usability and effectiveness is limited but crucial for successful implementation. Objective: …

Pokémon Go, Facebook check-ins, Google Maps, public transport apps and especially smartphone apps are increasingly becoming traceable and locatable. As ‘check-in’, features in social media and games grow in popularity they pinpoint users in relation to everything else in the network, making physical …

In deze afstudeerscriptie wordt er een softwarepakketselectie methode van KPMG toegepast. Deze softwarepakketselectie methode is gebaseerd op de wensen en eisen van World of Minds. De softwarepakketselectie dient de interne communicatie tussen de medewerkers te verbeteren. Naast de KPMG methode wordt …