The UN SDG Action Campaign aims to raise awareness and mobilize action around the United Nations Sustainable Development Goals (SDGs) through effective communication strategies. The goal of this project was to analyze the current communication strategies of the campaign and provide recommendations for …

Dairy cooperatives have been around in the Netherlands for more than 130 years (Bijman, 2018). A growing European economy and growing demand for dairy products offered opportunities for further growth (Bijman, 2018). As the technological development in dairy processing evolved, cooperatives continued …

This research provides an impact analysis for both facility manager and commercial real estate on the consequences and impact of crises on commercial real estate. Building blocks impact analysis and conceptual approach: The building blocks of the impact analysis must be: KPIs, risk assessment and change …

BigAirBag® is een bedrijf in de vorm van een besloten vennootschap sinds 2004. Het bedrijf is opgericht door de toenmalige eigenaar Marcel Kraan en verkoopt al jaren met groot succes sport airbags aan skigebieden, trampolineparken, skateparken, avonturenparken en fietsparken over de hele wereld. Daarnaast …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …

This plan will give insight in how to increase the amount of leads coming from the KHZ website. Nowadays online is growing bigger each day. That’s why it is important to have a proper online strategy. To answer this question desk- and fieldresearch was conducted. The research focused on multiple online …

An increasing number of Turkish Dutch, the Netherlands’ largest ethnic minority group, are beginning to return to their country of origin, taking with them the education and skills they have acquired abroad, as the Netherlands faces challenges from economic difficulties and socio-political tensions. At …

Presentatie over eindresultaten van RAAK-MKB project Sociaal in het bestek. De dialoog in de driehoek MKB-Inkoop-Doelgroepenleverancier is cruciaal voor een succesvolle invulling van social return voorwaarden in aanbestedingen.Op 14 februari 2014 organiseerde het Kenniscentrum Arbeid samen met het Kenniscentrum …

Op papier biedt de nieuwe Aanbestedingswet meer kansen voor het mkb. In de praktijk hebben kleine bedrijven de grootste moeite deel te nemen aan aanbestedingen, vooral als social return daarbij een rol speelt. Lector Gert Walhof en docent Marius van der Woude vinden dat mkb-bedrijven met aantoonbare …