As sustainable practices become increasingly important in consumer markets, brands are integrating upcycled ingredients into personal care products. However, consumer acceptance of these products is not guaranteed and often depends on psychological factors such as trust, perceived quality, and associations …

Summary Purpose:  This paper explores the factors influencing willingness to pay for sustainable technologies in some hospitality industry facilities, particularly hotels. Design, methodology, approach: for this study was used quantitative analysis of the results obtained through a survey conducted …