This thesis investigates why consumers in Germany and the Netherlands are increasingly choosing non-alcoholic beer over its alcoholic counterpart. A quantitative on-line survey (≈ 300–400 respondents) assessed perceptions, purchase intentions and opinions on recent government regulations affecting the …

The global food system is a major contributor to climate change, accounting for one third of the worldwide emissions. 55% of these greenhouse gasses are created through the production and consumption of animal-based protein. While the demand for food is expected to rise due to the significant population …

As sustainable practices become increasingly important in consumer markets, brands are integrating upcycled ingredients into personal care products. However, consumer acceptance of these products is not guaranteed and often depends on psychological factors such as trust, perceived quality, and associations …

The wine market offers various categories of wines, some of which are considered conventional and others that are less well-known including organic, biodynamic, and‘natural’ wine. In the Netherlands, many consumers have limited awareness of the specific characteristics and benefits of environmentally …

Sustainability has grown to be an important topic in wine-making in the past years and is now more relevant than ever, as the wine industry is experiencing a shift to a more environmental-friendly production of wine. The goal of this research was to identify the consumers’ preferences for the different …

My research investigated customers’ resistance and low willingness-to-pay towards Vertical Farming products and how the industry can break these barriers. Research showed how education and the experience economy can spread awareness about vertical farming products and create engagement with customers. …

The German market for equine eye care products is small, but there is a high need and a willingness to pay for specific care products among equestrians. This analysis of the general trends, distribution channels, product types, packaging, active substances, claims and prices provides a guide for future …

There is currently a major challenge in the Netherlands: offices larger than 100 square metres must all meet energy label C by 2023, and energy label A by 2050. Approximately 56% of offices in the Netherlands do not currently meet the energy label requirements, so there is still much to be gained in …

The aim of this research was to find out in how far the Netherlands could learn from Sweden regarding the use of manure, in order to create awareness within the equine sector on sustainable solutions. The number of horses in Europe exceeds 5 million and keeps increasing, therefore contributes to greenhouse …

Summary Purpose:  This paper explores the factors influencing willingness to pay for sustainable technologies in some hospitality industry facilities, particularly hotels. Design, methodology, approach: for this study was used quantitative analysis of the results obtained through a survey conducted …