Purpose: In this article we aim to model social media users’ behavior in relation with the use of specified Facebook pages and groups, related to eHealth, specifically to healthy diet and sport activities. The study represents to the best of our knowledge the first region-focused on a specific geographical …

Where in the 90s everyone had a hi-fi stereo sound system to play their favourite records or CDs, now we hardly have any favourite music, let alone a decent installation to play it on. Although we can hear everything ever made through Spotify or iTunes, we usually listen through a speaker on the smartphone …

The goal for the coming years is to get insight in the guest experience in hotels. What is guest experience? How to measure guest experience? What is the relation between guest experience and guest loyalty? And finally, what tangible elements in the physical environment of hotels and the contact with …

The research in this assignment focuses on Baloe Mode, a Groningen based fashion store, and on Plus size women. First, the current corporate identity of Baloe Mode is analysed by looking at their behaviour, symbolism and communication. This reveals the personality of the plus size fashion store and the …

Educational programs teaching entrepreneurial behaviour and knowledge are crucial to a vital and healthy economy. The concept of building a Communities of Practice (CoP) could be very promising. CoP’s are formed by people who engage in a process of collective learning in a shared domain of human endeavour …