Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

Ik (Thijs Pasman) Heb voor mijn eigen bedrijf Skuur onderzocht of het mogelijk was om een nieuwe markt aan te boren in Duitsland en daarvoor een marketing onderzoek gedaan en een marketingcommunicatieplan opgezet. De belangrijkste bevindingen zijn o.a: je kan beter b2b doen dan b2c. Duitsers hechten …

This report shall provide an insight into the preferences for equine feed-related information procurement of German equine feed buyers during the pre-purchase phase. The findings are supposed to be of use for B2C equine feed businesses that sell on the German market. They contribute to creating a better …

The next generation fulfilment centres are large logistic properties that respond to the growth of business to consumer e-commerce. To respond appropriately, these custom-made properties have to provide an optimal environment aligned to the e-retail strategy to generate as much productivity, cost reduction …

Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …

During the existence of Hemels Publishers (since 1994), new clients have always come to Hemels Publishers on their own initiative. However, at this point the management feels the acquisition of clients needs to be structured and streamlined within the company and therefore developed a new marketing plan …