Biophilia, while often seen as a fashionable concept in design and architecture, goes well beyond being just a fad; rather, it is a necessity driven by deep human and ecological needs. In an era of rapid urbanization and increasing lifestyle-related health problems, as well as climate change and declining …

This thesis explores how organizations can build stronger trust and transparency in AI-driven marketing. It examines customer concerns around data use, personalization, and algorithmic decision-making, and identifies practices that make AI more understandable, fair, and responsible. Through interviews …

The intern Terezia Bellayova focused on research into positive results of increased customer satisfaction on the business success, followed up by research into concrete demands of the target group of the company and how the customers of the company can be more satisfied, with the aim of creating a valid …

In their study "How Perceived Fit Affects Customers’ Satisfaction of In-Store Social Robot Advice", Stephanie van de Sanden, Tibert Verhagen, Ewout Nas, Jacqueline Arnoldy, and Koen Hindriks explore how various dimensions of perceived fit influence customer attitudes and satisfaction toward social robots …

This research justification aims at explaining the importance of the local customers for Bvlgari, Place Vendôme and how to recruit and retain them. The luxury industry is very competitive and the business needs to face a stiff competition. Innovation and development are keys and therefore, the shop needs …

Kelvion refrigeration B.V is one of the world’s leading manufacturers of heat exchangers, who provide solutions for almost every industrial application imaginable, working in an engineer to order fashion to provide the customers with the utmost ability to customize their products. In theory, 9 weeks …

This thesis project was carried out for Accres. In previous years, Accres conducted customer satisfaction surveys on an occasional basis. In the customer satisfaction surveys the main focus was on the hard side of the service quality. That is why Accres requested an additional research on the soft side …

At the end of 2019, the Municipality of Rotterdam commissioned Humanitas ESSM to research the situation of male sex workers in the area of Rotterdam. This demographic often goes unnoticed in sex work-related policies and interventions by public authorities. The Municipality spotted their knowledge gap …

The changes that have taken place in higher education in the last decade, such as output-based funding, global competition, and the marketization of higher education, call for a re-focus on the establishment of bonds between students and their educational institution. Previous studies have emphasized …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …