Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

Power-to-X technologies play a crucial role in accelerating the energy and material transition. A key opportunity lies in integrating these systems with existing bio-based infrastructures such as anaerobic digesters, providing a reliable source of biogenic carbon. Developing effective Power-to-Methanol …

The transition towards a sustainable and competitive European economy requires new analytical and decision-support frameworks capable of integrating industrial innovation, environmental constraints, and policy governance. This concept note introduces a multi-level approach to understanding the role of …

Artificial Intelligence (AI) is transforming workflows across various industries, including life sciences. When deployed securely, generative AI tools can automate structured programming tasks. In clinical research, a significant challenge is converting raw trial data into the formats required for regulatory …

For designers, materials and production processes are crucial to the creation and quality of products like tablecloth and clay jars. Nowadays, utilitarian objects are mass- produced, far away. This contributes to environmental degradation, ecological imbalance and a loss of crafts and knowledge. To understand …

Dear Reader, Welcome to Sustainable EU Economy. This book is more than a textbook—it is an invitation to explore how the European Union shapes business, society, and sustainability in today’s interconnected world. My hope is that it will inspire you to think critically, engage actively, and see how Europe’s …

Naar een onderzoek van Yvonne Zijlstra, Petra Creemers en Elanor Kamans (2025). Natuurverbondenheid bij Honoursstudenten: ontstaan, kenmerken en praktische toepassingen.

This presentation was given at the 30st anneversary conference of Tronrud Engeneers, the producer of the TC2 digital handloom about the Dreamweave Factory project currently executed at Hanze Applied University, Biobased Economy