Continuous brain function monitoring in a pediatric intensive care unit is often done using electroencephalography (EEG) for the detection of epileptic seizures in comatose patients. Monitoring an EEG is a time-intensive task for medical professionals, especially when the seizures manifest in a subtle …

This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …