The proposed research examines the international practicality of a large industrial production hall which is under development by GBS Plovdiv AD in Industrial Park Shumen, Bulgaria. The main goal is to evaluate whether the current technical design may be applied in different European regulatory and environmental …

Critical materials are economically important raw materials with high supply risk. They are widely used in electronic components, batteries, sensors and drone-related systems. For Europe, access to these materials is a strategic issue because many of them are not sufficiently available within the European …

Shared Service Centers (SSCs) and Global Business Services (GBS) organizations are evolving from transactional, cost-focused units into strategic partners that deliver value through digitalization, analytics, regulatory compliance, and business partnering. Within this context, Purchase-to-Pay (P2P) has …

This applied research aims to provide insights that will assist Naturalis Biodiversity Center, a leading institution in biodiversity research attracting around half a million museum visitors annually, in enhancing public understanding of biodiversity and motivating greater stewardship of nature. Over …

The Azores have a high marine biodiversity and is one of Europe’s most well-known whale-watching spots. One of the frequently sighted and year-round species is the short-beaked common dolphin (Delphinus delphis). Although this species is sighted year-round, it is unknown whether these are the same individuals …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

This research investigates the potential for launching a maternity and children’s clothing rental service in the Czech Republic, where secondhand shopping is widely used but formal rental models are underdeveloped. The study explores whether rental could serve as a practical, sustainable, and financially …

This study analyzes how consumers in Germany and the Benelux perceive ready-made meals. Using a combination of surveys and in-depth interviews, five value dimensions are evaluated: taste, health, convenience, sustainability, and price/value. The results show that taste and convenience are the main drivers …

This paper investigates Giggle's strategic growth into Southern Europe, with a focus on Italy as a pilot market. Through a review of the literature, stakeholder interviews, and user surveys, it presents a legally compliant, scalable market entry strategy. Key findings indicate Rome's preparation for …

Many European cities have recently experienced anti-tourism protests, as a result of unmanageable flows of tourism. Residents increasingly voice their dissatisfaction. Amsterdam, one of Europe’s most popular tourist destinations, benefits financially and culturally from international visitors, yet faces …