This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

Already for many centuries the only hill castle of the Netherlands is kept in the present picturesque, yet ruined state. Its fate was sealed by historic twists, which brought the willful loss of its strategic status. Today the site is protected by the monumental ruins and is conserved as part of the …

lorio, the newly opened restaurant at The Charles Hotel in Munich, is currently faced with the challenge of not meeting its targeted average spend per guest. As a result of a drastic reduction in seating capacity – from 35 to 16 tables – due to a complete restaurant design, management is under pressure …

Urban Farming is a design project with a dual objective. It aims to provide a sustainable model for community engagement and food security in Rotterdam. Near Nieuw Mathenesse in the former harbor area now known as the M4H development zone, a sizeable waterfront site is chosen for a transformation of …

Audience feedback has become increasingly important for cultural organizations in evaluating their activities and shaping future programming. Moreover, competing for funds requires more and more accounting and reporting social and cultural impact. However, how can the intangible impact of cultural projects …

Een belangrijke rol van de docent is de rol van onderwijsontwerper. Avans Hogeschool werkt aan een nieuw curriculum als onderdeel van de onderwijsvernieuwing Avans Ambitie 2025, waarbij pabodocenten ontwerpvaardigheden nodig hebben om gezamenlijk onderwijsmodules te creëren. In deze context wordt in …

Framewell is a handcrafted framing company that wished to improve their customer 's impression of the quality and trust levels of the brand. This project focused on creating an effective visual identity conveying the brand 's personality, a sense of high-quality, and the company 's trustworthiness. Based …

The objective of this research is to document the conducted analysis on how the political event of the European elections of 2019 was covered by the Dutch television talk shows ‘Pauw’ and ‘Buitenhof’. Due to numerous developments in mass media communication, the field of political communication is dynamic …

QUOTE “Het is in de laatste jaren steeds populairder geworden om als modebedrijf een recycling initiatief op te zetten. Voor het slagen het initiatief is de medewerking van de consument essentieel. Dit onderzoek gaat over het gebruik van message framing om de motivatie en bereidheid van de consument …

On April 30, 2019, the European Directive (2019/633) on unfair trading practices in business-to-business relationships in the agricultural and food supply chain entered into force. The directive was the result of debates on a fairer supply chain that could be traced back for at least a decade. The main …