Gen Z'ers - mensen geboren tussen 1997 en 2012 - besteden gemiddeld 6,5 uur per dag op hun smartphone, waarvan ruim de helft op sociale media. Sociale media zijn voor jongeren een belangrijke informatiebron geworden, ook op het gebied van financiën (AFM, 2025). Gen Z zoekt vaker financiële informatie …

Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

This book provides empirical evidence on youth engagement with peace, justice, and strong institutions (SDG 16). It takes a bottom-up approach to exploring the meaning and value of global citizenship and social cohesion. It showcases three studies about how the younger generation interprets SDG 16, EU …

In een tijd waarin generatie Z massaal de arbeidsmarkt betreedt, wordt het voor organisaties steeds belangrijker om hun werkbeleving en behoeften te begrijpen. Dit onderzoek richt zich op de werktevredenheid van generatie Z binnen de retailomgeving van Rituals. Met een combinatie van kwalitatieve …

In dit onderzoek wordt gekeken naar naar het samenspel tussen de oudste generatie en een andere generatiegroep in de samenleving, de gen – Z (geboren na 2001) en millennials (geboren tussen 1986 en 2000) die net klaar zijn met hun studie. Ze hebben in hun maatschappelijke leven nog niet zoveel met ouderen …

In turbulent times marked by environmental urgency and democratic uncertainty, Generation Z is emerging as a vital actor in sustainability transitions. Defined as those born between 1997 and 2012, Gen Z is known for growing up in a digital world, with strong values around inclusion, climate action, and …

This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and misalignment …

The hospitality industry is known as one of the fields with highest levels of burnout due to heavy emotional labour, understaffing, frequent overtime and insufficent support. Concerningly, the youngest cohort in the workforce so far - Gen Z - showcases higher levels of burnout compared to previous generations. …

'This research explored how emotionally intelligent leadership can foster inclusive workplaces for LGBTQIA+ Generation Z employees within the Dutch hospitality industry. Despite existing legal frameworks on Diversity, Equity, and Inclusion, LGBTQIA+ Gen Z employees continue to face exclusion, microaggressions, …

This document, also referred to as Justification Logfile aims to present the research process on the topic of attracting and recruiting Generation Z at DSK Bank. The Justification Logfile consists of an introduction with a company and problem analysis, followed by thorough explanation on the research …