This paper investigates how visual cues—also known as nudges—can be systematically evaluated for their effectiveness in influencing player navigation within virtual reality (VR) environments. The research aims to establish a structured approach for testing and comparing visual nudges by observing player …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

This research report examines the influence of sensory marketing on the purchasing behavior of consumers in premium fashion retail. In the face of increasing digitalization and growing online trade, stationary fashion stores are faced with the challenge of creating emotional and differentiating shopping …

The global food system is a major contributor to climate change, accounting for one third of the worldwide emissions. 55% of these greenhouse gasses are created through the production and consumption of animal-based protein. While the demand for food is expected to rise due to the significant population …

Urban areas, particularly those surrounding universities, can present promising opportunities for small food businesses due to the high concentration of students seeking convenient and affordable lunch options. In Augsburg, Germany, Feinkost Glück, a family-run delicatessen and catering company, has …

This thesis investigates the effects of different music genres on the behavior and spatial preferences of captive African elephants, with the aim of improving their welfare and management strategies. Given the growing concern among zoological professionals about the impact of captivity on the health …

This research investigates Aeolian sand transport in the dynamic dune area of Kop van Schouwen Meeuwenduinen, Netherlands. Despite previous studies, many aspects of sand transport in this region remain unexplored. This study aims to provide new insights into sand erosion and transport dynamics. Two …

Anthropogenic influences in the form of recreation and logging activities cause disturbance to the presence of birds in nature areas. Nature reserve Zompo lo Schioppo is an area with a high potential of biodiversity but where also recreation and logging are strongly facilitated. Therefore, it is important …

This thesis dives into the dynamics of developing a competitive rental strategy for luxury fashion brands. Focusing on the evolving landscape of the fashion rental sector, as well as the fashion luxury sector, it investigates factors influencing consumer behavior, industry challenges, and opportunities …

The following report writes about the implementation of sustainable farming practices,as a way of mitigating deforestation and environmental degradation in Central- and South America. The knowledge gap was to which extent sustainable farming practices around the world may be implemented in Central and …