Generative AI (Gen AI) has been rapidly changing the tourism industry, not only globally but also in Vietnam, and especially in the context of Gen Z travelers changing the future of the tourism industry as they are digital natives and are already using Generative AI (Gen AI) for travel purposes. In addition, …

The wedding industry in Vietnam is undergoing significant changes due to globalization, social media, and international wedding trends. Meanwhile, traditional cultural values ​​and family expectations continue to play a crucial role in the decision-making process of young couples. This study aims to …

This research report presents the development of a 5- to 7-day incentive program in Bulgaria for World Synergy Travel (WST), a leading tour operator and a provider of leisure travel programs in the country. It also underscores the growing interest in incentive travel and the potential for Bulgaria, an …

After reopening in March 2022 Sir Adam Hotel has been dealing with a declining guest satisfaction rate of 5,6% while providing the same guest experience. Studies have shown that this is caused by the increase of negative psychological effects which are caused by COVID-19. Resulting in complained behavior …

This research examines the effects of company expansion on its employees, when there is no indication of further expanding the team. The sales team at Sircle Collection is becoming frustrated as there is no communication of how this expansion will effect their responsibilities. Some employees are currently …

This research aims to gain insight into the structure and organisation of the sport cheerleading in the countries of Finland and the Netherlands to assess which factors in the environment of the sport and which factors in the organisational structure of the sport drive the development.

Sustainability has grown to be an important topic in wine-making in the past years and is now more relevant than ever, as the wine industry is experiencing a shift to a more environmental-friendly production of wine. The goal of this research was to identify the consumers’ preferences for the different …

While there has been an increase of research into career mobility and success separately in recent years, few have combined these dimensions and much less have done so for the global, seemingly dynamic hospitality industry. So, what are the effects of mobility on success for hospitality professionals …

The phenomenon of climate change became an evident threat to the nature-based tourism sector with its various Safari Operators in Zimbabwe. Tourism enterprises, such as Safari Operators, are not able to avert this phenomenon from happening and are challenged with the complex and multidimensional nature …

As up until this point, only little attention was paid to smaller suburbs within the revitalization process of bigger cities in times of the experience economy, awareness needs to be raised towards the need of revitalization of underused places within small suburbs to hinder people from moving away. Thus …