The pressing need for YourSurprise, a global e-commerce business that specializes in personalized gifts, to broaden its SEO linkbuilding approach is addressed by this research. The study identifies a significant over-reliance on guest blogging, which currently accounts for 97.6% of the 2024 backlink …

This document provides a comprehensive justification for the internalization of SEO processes aimed at enhancing operational efficiency and client satisfaction. The current reliance on outsourced SEO services has led to inconsistencies in service delivery, communication gaps, and a lack of standardized …