This thesis investigates why consumers in Germany and the Netherlands are increasingly choosing non-alcoholic beer over its alcoholic counterpart. A quantitative on-line survey (≈ 300–400 respondents) assessed perceptions, purchase intentions and opinions on recent government regulations affecting the …

This Justification Logfile examines two problems currently occurring within the HR (referred to as Human Resources) Workbuddies team, in the company Coolblue. Firstly, the HR Workbuddies team wants advice on how to manage HR system transitions, because they currently have the problem of a lack of involvement, …

This research was conducted to gain knowledge on the consumers’ value perception of the Nutri-Score in Germany. A particular focus is on the influence of socioeconomic status and demographic factors on consumers’ perception of the Nutri-Score. The study gathered insights on the general understanding …

The wine market offers various categories of wines, some of which are considered conventional and others that are less well-known including organic, biodynamic, and‘natural’ wine. In the Netherlands, many consumers have limited awareness of the specific characteristics and benefits of environmentally …

Recent studies have shown that the climate is seeing a rapid change, causing amongst other sea level rise. Although the protection standards for conventional flood protection are generally high in The Netherlands, flood protection experts from government, research and industry are exploring alternative …

In today’s competitive business environment, companies acknowledge the critical role that efficient sales management plays in driving revenue growth and sustaining a market position. The problem definition on which this research is based emerged from the increase of complaints related to the Sales Excellence …

In the context of global warming and opinions changing towards the wine sector, French wineries have to reinvent themselves to stay competitive in the market. Climate change is threatening winemakers in different aspects: economic, environmental, and social. Winemakers have seen these changes and have …

This research is about the consequences for the employees, cargo and passengers of the Pride of Rotterdam as a result of the Brexit. First, a theoretical framework was drawn up. Then a main question was drawn up: What are the consequences for the employees, cargo and passengers of the Pride of Rotterdam …

This thesis covers the development process of a realistic representation of a news item in VR. Additionally, the thesis aims to test whether this technology can generate empathic feedback in young adults from 20 to 30 years old. Another purpose is to make recommendations for future developers who are …

SummarySustainability is a necessity for businesses from many different angles. Sustainable supply chain management has been gaining attention continuously due to increased attention to sustainable targets on organizational and macro policy levels. Local and organic products have been a recent demand …