The fashion industry is among the most polluting sectors worldwide. Each year, more than 92 million tons of textile waste are generated globally, while the number of wears per garment continues to decline. In the Netherlands, on average a person owns approximately 173 clothing items, purchases about …

Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

As the European voice for the retail and wholesale sector, we are pleased to introduce the 2025 edition of the European E-commerce Report. This year’s report offers a comprehensive overview of the evolving digital commerce landscape across 38 European countries, with a particular focus on the EU-27. …

This thesis explores why many people still hesitate to buy second-hand fashion, even though they care about sustainability. While the second-hand market is growing fast and expected to take up 10% of the global fashion market by 2025, many consumers still prefer to buy new clothes. This research looks …

This research investigates the potential for launching a maternity and children’s clothing rental service in the Czech Republic, where secondhand shopping is widely used but formal rental models are underdeveloped. The study explores whether rental could serve as a practical, sustainable, and financially …

This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and misalignment …

This article seeks to contribute to the literature on circular business model innovation in fashion retail. Our research question is which ‘model’—or combination of models—would be ideal as a business case crafting multiple value creation in small fashion retail. We focus on a qualitative, single in-depth …

At this moment, charging your electric vehicle is common good, however smart charging is still a novelty in the developing phase with many unknowns. A smart charging system monitors, manages and restricts the charging process to optimize energy consumption. The need for, and advantages of smart charging …

The German sportscar brand Porsche is one of the best-selling sportscar brands in the Netherlands, as stated in a research by the RAI association (2019b). Haaglanden Motorsport is a Porsche specialist, with its focus in maintenance, purchase, sales and additional services connected to Porsche. Over the …

How can we persuade consumers to adopt more sustainable purchasing practices (e.g. buying less, buying sustainable items, or choosing for sustainable brands) when it comes to fashion products? With the support of 2nd year International Business Management students, we collected data from 1008 respondents, …