This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

The imperative of community-based hospitality has become indispensable for businesses from various perspectives. In particular, community-based hospitality has garnered constant attention, owing to a heightened focus on mitigating the negative impact of hospitality through community building. Community-based …

In this thesis, titled "Unlocking the Path to Sustainability: Multi-Brand Retail SMEs as Agents of Change in the Fashion Supply Chain," we explore how fashion multi-brand retail Small- to Medium-sized Enterprises (SMEs) can play a crucial role in driving sustainability and effecting positive change throughout …

The phenomenon of climate change became an evident threat to the nature-based tourism sector with its various Safari Operators in Zimbabwe. Tourism enterprises, such as Safari Operators, are not able to avert this phenomenon from happening and are challenged with the complex and multidimensional nature …

Sociaal ondernemen heeft het afgelopen decennium een opmars gemaakt in Nederland. De social enterprises bevinden zich nu in een fase van professionalisering, waarbij het meten van de impact een steeds relevantere zaak wordt. Het meten van deze impact is echter arbeidsintensief werk en methodes zijn nog …

As food waste contributes to being a social, economic, and environmental problem, more research is needed for the prevention and management of food waste in food service enterprises. Thus, this report was written to gain more information about how the prevention and management of food waste and how this …

QUOTE “This thesis is going to discuss the historical, cultural and economic conditions that currently Chinese independent designers have to take into account, both when venturing in the Chinese as well as in the international markets – more specifically, those in the West.” ISSUE Due to several disruptions …

Social enterprises have become an important component in the economies of many countries. The purpose of this research is to provide crucial information that can help Happy Tosti expand to a new potential market environment. The research is conducted in two specific markets: Germany and the United Kingdom. …

Social enterprises received growing attention since the financial crisis started in 2008, due to severe public sector cut backs and the inability of current structures and policies to meet social problems. This development has also been accelerated by the dissatisfaction of consumers and society in private …

This research focuses on effective social value measurement. It starts by outlining the competitive environment, which is under economic pressure due to limited resources. Commissioners of public services are driven to include social value into their decision making. The problem for social enterprises …