Urban Farming is a design project with a dual objective. It aims to provide a sustainable model for community engagement and food security in Rotterdam. Near Nieuw Mathenesse in the former harbor area now known as the M4H development zone, a sizeable waterfront site is chosen for a transformation of …

In this report, a proof-of-concept is described for an admin dashboard which has been integrated with 'vertical farm ' installations. This dashboard allows the end-user to monitor, control and automate many such installations through a global dashboard with the primary objective to allow for large-scale …

Communication that fosters collective action is considered a key driver of transformational change. This study explores the role that cooperatives could play in transforming the current unsustainable food system toward sustainability. The focal point of the study is how communication processes of nonprofit …

Investigates the reasons why there is currently high resistance from the market regarding the rising concept of vertical farming. The report specializes in the ecotourist market in particular because vertical farming has the potential to expand within the scope of ecotourism.

My research investigated customers’ resistance and low willingness-to-pay towards Vertical Farming products and how the industry can break these barriers. Research showed how education and the experience economy can spread awareness about vertical farming products and create engagement with customers. …

High-tech horticulture production methods (such as vertical farming, hydroponics and other related technology possibilities), combined with evolving market side possibilities (consumer’s willingness to pay for variety, food safety and security), are opening new ways to create and deliver value. In this …

Vertical farming is a promising new technology for increasing crop yields per square meter. However, little research has been done so far in people's perception of this technology. The aim of this project was to gain a better understanding of consumers' attitude on small scale vertical farming at home. …

De globale trend van bevolkingsgroei en verstedelijking leidt onherroepelijk tot meer vraag naar voedsel in de stad. Tegelijkertijd is er een trend in de vraag naar duurzaam en/of lokaal geproduceerd voedsel te herkennen. Het in de stad produceren van voedsel, Urban Farming, kan een antwoord bieden op …