In this thesis, the findings pertain to the problem statement “what requirements should be met to upgrade the existing website effectively, with the main focus on the home page, markets promotion, about page, resources and contact page, considering user experience, functionality, and visual appeal?”. The …

This research report presents the current potential expansion opportunities for Medisol in Greece and the Czech Republic. The report uses competitive analysis, market research and discussions/interviews to identify strategies for increasing sales in these markets. Medisol has long been committed to expanding …

What happens if there is a business that is strictly online, is available in multiple countries, therefore facing more competition, while having only one location for their office? This is how YourSurprise operates. Active in 28 countries, delivering almost to the whole world and having multiple websites. …

The 2021 “HANW@TTS interface” internship project was executed by a third-year student from the Electronics Engineering Department of HAN University of Applied Sciences. One company supervisor and one supervising teacher guide the student during the internship. The objective of this project can be …

The German sportscar brand Porsche is one of the best-selling sportscar brands in the Netherlands, as stated in a research by the RAI association (2019b). Haaglanden Motorsport is a Porsche specialist, with its focus in maintenance, purchase, sales and additional services connected to Porsche. Over the …

This dissertation aimed to investigate how Kruidvat can improve their website to attract more customers. There has been a clear upward trend in online shopping in the Netherlands the past years. In order to gain and/or increase their competitive advantage, companies have to stay up-to-date and meet the customers’ …

De opdrachtgever van dit afstudeeronderzoek is JAN, een maandelijks glossy magazine voor vrouwen tussen de 30 en 59 jaar dat in 2005 is opgericht. JAN wil hun abonnees zo sterk mogelijk aan zich binden, zodat zij loyaal worden en/of blijven en niet overstappen naar een ander magazine. Aanleiding hiervoor …

This plan will give insight in how to increase the amount of leads coming from the KHZ website. Nowadays online is growing bigger each day. That’s why it is important to have a proper online strategy. To answer this question desk- and fieldresearch was conducted. The research focused on multiple online …

This report is written for Pavino sgroppino, a supplier of the upmarket cocktail sgroppino. The drink consists of lemon sorbet, prosecco and vodka, which is prepared with great craftsmanship in the kitchens of Pavan. Pavino is a supplier for hospitality occasions and a few wholesalers. The goal of this …

For a few years now, Holland Casino has struggled for financial survival of the ongoing economic crisis. The financial situation is bad and there are no signs of improvement in the near future. The flow of foreign visitors is declining, and to achieve a reversal of this process a new marketing strategy …