Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

A summary of: Regional differences in Chinese consumers' product purchase criteria and evaluation of Chinese versus Western brands, Asia Pacific International Journal of Marketing, May 2026, Emerald, DOI: 10.1108/apjml-09-2025-2024.

Purpose This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and …

Introductie van een Speciale Editie met papers geselecteerd van het Euprera congres in Praag 2023

An important prerequisite for innovation is continuous employee learning. Organizations can set out to increase employee learning by creating positive conditions within the organization that facilitate employee learning and development. However, the dimensions of such a learning culture and the potential …

In dit hoofdstuk geef ik niet alleen een overzicht van de huidige ontwikkelingen op het gebied van maatschappelijk verantwoord ondernemen (MVO), milieu, maatschappij en goed bestuur (ESG) en de Sustainable Development Goals (SDG's) in verband met de nieuwe EU-richtlijn voor duurzaamheidsverslaglegging …

Purpose – This study aims to explore staff attitudes toward trauma-informed care (TIC) within Dutch forensic psychiatric settings. Design/methodology/approach – A total of 111 staff members completed the Attitudes Related to Trauma-Informed Care Scale (ARTIC-35) to assess their attitudes on TIC. Findings …

Purpose – Organizations increasingly call for teamwork when working on challenges such as implementing new technologies or creating innovations. Teams require team leaders who analyze the situations at hand. This study explores team leaders’ mental representations of such situations and their decisions …

The fundamental premise of this chapter is that technology-mediated remote work in and of itself is not necessarily a panacea for disability inclusion. This necessitates a focus on what technologies enables individuals to do (and not do). This chapter draws on a mixed-methods (a survey and qualitative …

This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and misalignment …