This applied research aims to provide insights that will assist Naturalis Biodiversity Center, a leading institution in biodiversity research attracting around half a million museum visitors annually, in enhancing public understanding of biodiversity and motivating greater stewardship of nature. Over …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

This research report presents the development of a 5- to 7-day incentive program in Bulgaria for World Synergy Travel (WST), a leading tour operator and a provider of leisure travel programs in the country. It also underscores the growing interest in incentive travel and the potential for Bulgaria, an …

This thesis explores how independent editorial formats—specifically “Ich will nicht nach Berlin”— can be used to challenge dominant perceptions of urban spaces and resist the cultural narratives that often accompany gentrification. Using the Ruhrgebiet in Germany as a case study, the project takes the …

With Behind the Curtains, I aim to create a space where young women, like myself, can feel less alone as they navigate the emotional complexities of today’s dating world. In an era of ghosting, bread crumbing, yap-trapping, and other fleeting trends born from hookup culture, many of us are left feeling …

Our planet’s weather patterns are changing, plastic pollution is increasing, economic volatility and social inequality are rising globally, and supply chains are becoming more unstable due to the overuse of vital resources. With its global reach and influence, the hospitality industry has the potential …

My thesis examines the factors influencing employee performance at Limpopo-Lipadi, focusing on leadership, motivation, training, work environment, and cultural influences. Through qualitative research, I identify operational and cultural challenges and propose a performance appraisal system tailored …

'This research explored how emotionally intelligent leadership can foster inclusive workplaces for LGBTQIA+ Generation Z employees within the Dutch hospitality industry. Despite existing legal frameworks on Diversity, Equity, and Inclusion, LGBTQIA+ Gen Z employees continue to face exclusion, microaggressions, …

This LYCar report investigates the effect of creative leadership manifestations—directive versus facilitative—on food waste (FW) reduction and employee satisfaction in a professional student-run kitchen at Hotelschool The Hague. Through a six-week quasi-experiment using Orbisk tracking and survey data, …

Rosewood Amsterdam is a recently opened hotel in Amsterdam. With an opening come many challenges but also the opportunity to create a company culture from the ground up. When interviewing the client for this proposal – Francesco Marcelli Flori, the Director of Front Services – several key issues were …